Pioneers

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Annie Withey
Annie’s Homegrown

Back in 1989, Annie and her friend Andrew Martin started up a small business making healthy macaroni and cheese. For them, it’s about using nature’s ingredients, with no artificial anything, to bring deliciousness to a household favorite.

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Seth Goldman
Honest Tea

Seth started with homemade lemonade stands as a kid. Being an entrepreneur at heart led him to turn the conventional world upside down with initiatives ranging from pioneering a national service prog...

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Gary Hirshberg
Stonyfield Farm

It started with seven cows and a love of yogurt. Founder Samuel Kaymen, a diabetic, experimented in his kitchen to create the perfect yogurt requiring no added sugar. Operations were small, but when ...

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George Siemon
Organic Valley

George hails from a small group of farmers in southwestern Wisconsin who share a love of the land. Back in 1988, the population of family farms was dwindling but the desire for organic foods was on t...

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