Pioneers

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Drew and Myra Goodman
Earthbound Farm

Drew and Myra arrived in Carmel Valley, California, with the intention of doing the right thing. For them, this meant devoting themselves to the land organically. They were the first to bring pre-was...

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Shazi Visram
Happy Family

Shazi wanted to make baby food as a mom would, but without spending hours in the kitchen. She found herself in good company with organic farmers and other mothers also wanting healthy food for their ...

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Arran Stephens
Nature’s Path

Always leave the soil better than you found it Arran comes from a heritage of caring for the earth. His father’s mantra, “Always leave the soil better than you found it,” drew Arran to purs...

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Nicole Bernard Dawes
Late July

It began with a pregnant Nicole searching for organic saltines. Nicole’s search led her to partner up with her father, Steve Bernard, a natural-foods leader, to start the organic snack revolution. ...

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Annie Withey
Annie’s Homegrown

Back in 1989, Annie and her friend Andrew Martin started up a small business making healthy macaroni and cheese. For them, it’s about using nature’s ingredients, with no artificial anything, to bring deliciousness to a household favorite.

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Seth Goldman
Honest Tea

Seth started with homemade lemonade stands as a kid. Being an entrepreneur at heart led him to turn the conventional world upside down with initiatives ranging from pioneering a national service prog...

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Gary Hirshberg
Stonyfield Farm

It started with seven cows and a love of yogurt. Founder Samuel Kaymen, a diabetic, experimented in his kitchen to create the perfect yogurt requiring no added sugar. Operations were small, but when ...

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George Siemon
Organic Valley

George hails from a small group of farmers in southwestern Wisconsin who share a love of the land. Back in 1988, the population of family farms was dwindling but the desire for organic foods was on t...

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